Source Interlink Media (SIM) announced today the launch of the Motor Trend YouTube Channel making original and compelling automotive content available to online audiences immediately. The Motor Trend Channel is part of YouTube's rollout of around 100 new original content channels throughout the year.
The Motor Trend Channel's programs have been developed to create content from the unique opportunities and insights offered by SIM's large portfolio of automotive media brands, from Motor Trend to Hot Rod, Motorcyclist, Lowrider, FourWheeler, Dirt Rider, Car Craft, Automobile, Import Tuner and more. The programs cover first rides and drives and tests of the latest two- and four-wheeled machinery, as well as automotive lifestyle and documentary shows.
